What is Digital Marketing? this is most asked question in my life. Do you know guys why nowadays you were getting so many ads on the internet? In this blog, I will tell you the reason behind these ads. This blog is all about What is Digital Marketing? & Benefits of Digital Marketing industry.
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
Businesses leverage digital channels such as search engines, social media, mail, and other websites to connect with current and prospective customers.
In simple words, If you want to do marketing of a particular product we will use TV ads, Billboards, Pamphlets, Websites & Youtube Channels.
These are some mediums which we can use for marketing purposes.
Whenever we use Digital Mediums like website and Youtube for marketing then we will call that marketing as a Digital Marketing.
I think now you understand what is Digital Marketing? Read till the end to know why everyone prefers Digital Marketing over Traditional Marketing.
Benefits of Digital Marketing
There are some benefits of Digital Marketing over Traditional Marketing. Read these benefits carefully of you want to understand everything about Digital Marketing.
1) Global Reachability
Digital Mediums allow you to find new markets and trade all around the world in a very small amount compare to Traditional Marketing.
Let’s take an example if you have a mobile shop in Powai in Traditional Marketing only nearby people who saw your advertisements will visit your stores to buy a mobile from you.
In Digital Marketing you can show your advertisements only those who want to buy a mobile and you can target a particular area. Which will help you to create high reachability compare to Traditional Market.
2) Low cost
In Digital Marketing a properly planned and well-targeted campaign can reach the exact customers at a very small amount than traditional marketing methods.
Let’s take an example you want to do advertisements for a particular product in Traditional Marketing you have to rent a particular place to hang your billboard.
After some time if you realize that you place a billboard in the wrong place you are getting high reachability but your rate of conversion is very low you can’t remove that board for almost 1 month according to your contract.
In Digital Marketing you can do an experiment you can place a very small amount of money for a 2 to 3 days campaign if you are getting a high rate of conversion than you can use that campaign strategy.
3) Trackable Results
In Traditional Marketing, you can’t track your advertisement reachability which makes it very complicated.
In Digital Marketing you can measure your online marketing with analytics tools. Which makes it very easy to establish effective your campaign.
The main advantage is that You will get detailed information about how customers use your website or react to your advertisement.
Which will help you to get feedback about your advertisement from customers to enhance your marketing strategies.
4) High Conversion Rates
If you have your own website, then your customers are only a few clicks away from making a purchase of your product.
Traditional Marketing requires people to get up from there comfort zone and make a call or visit to your shop which makes it difficult for customers.
What is the Scope of Digital Marketing?
When I was at your place there are some questions which came to my mind when I was thinking of starting career in a digital marketing I think you also relate with them:
- Which are the different fields I can enter in Digital Marketing?
- How much would be the pay scale in jobs?
- Where & How to learn desired skills for Digital Marketing?
- What will be career growth in Digital Marketing?
- Which are the career opportunities in Digital marketing in India?
So, guys, I think now you understand What is Digital Marketing? and Which are the Benefits of Digital Marketing for your business.
This is the 1st blog in the series of Digital Marketing which gives the answer to your question What is Digital Marketing? and Benefits of Digital Marketing over Traditional Marketing…
I had also started a Digital Marketing series of Tik Tok.
In this series of Digital Marketing, I will teach you everything about Digital Marketing. If you want notification as soon as I upload the blog click bell icon in the right corner and also you can subscribe through a newsletter to get updates on email.
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