Hello Guys!!! As I promise to you all this is the 2nd blog in the series of Digital Marketing. In the last blog, I explained to you What is actually Digital Marketing?. There are so many people who always ask me What is the Scope of Digital Marketing? in India. So In this blog I will tell you What is the Scope of Digital Marketing? & How is the career opportunities in Digital marketing in India so guys read till the end.
What is Digital Marketing?
Digital marketing is the combinations of all marketing efforts that use an electronic device or the internet.
In the business prospective digital marketing means use of digital channels such as search engines, social media, mail, and other websites to connect with current and prospective customers.
I know by now either you are thinking to make a career in digital marketing in India or you would like to know more about Digital Marketing, as you have searched on Google for the career opportunities in Digital marketing you want know What is the Scope of Digital Marketing? in India.
When I was at your place there are some questions which came to my mind when I was thinking of starting career in a digital marketing I think you also relate with them:
- Which are the different fields I can enter in Digital Marketing?
- How much would be the pay scale in jobs?
- Where & How to learn desired skills for Digital Marketing?
- What will be career growth in Digital Marketing?
- Which are the career opportunities in Digital marketing in India?
I am sure you all are relating with this questions through this blog I would love to answer your all your questions and by the end of this blog, I promise you will be one more step closer to making the right career choice in digital marketing.
Podcast of Scope of Digital Marketing
What is the Scope of Digital Marketing?
Over the last 10 to 15 years Digital Marketing in India has witnessed a large amount of growth and by the end of the year, 2022 it will expected to generate over 20,00,000+ jobs every year in digital Marketing.
Due to corona breakdown almost every business is started shifting in Digital Medium. Which open ups so many opportunities for Digital marketers.
In this digital technology era every person is on the internet irrespective of gender or age.
Companies cannot ignore these much amount of users. Hence, Career in Digital Marketing in India is gaining big revolution.
Some mind blowing facts about Digital Marketing which will make you believe that Digital Marketing career is one of the best:
- As per the report published by IMRB – ‘Online advertising market of companies in India is increased by 30% almost every year’
- Defining India’s internet’, 9 out of every 10 new user of internet in India are likely to be regional language users over the coming 5 years.
- Traffic on the Internet will grow at compound growth rate of 32% per year.
- The expected share of advertisement allocate to digital media from companies in India is around Rs 25,200 crores in 2020.
- Government supporting ‘Digital India’ & Startup India so many jobs would be created for people in the field of Digital marketing.
How is the career opportunities in Digital marketing in India?
The internet usage in India is the highest leaving behind almost all the countries.
“According to Cisco’s Visual Networking Index (VNI) report, by 2021, 830 million Indians (59%of the total population) are expected to use the internet on a daily basis. Out of above 830 million, 80% will access the internet through smartphones”
Companies over traditional retailers, 90% of brands spend more than 25% of their marketing budget on Digital Marketing Medium.
I hope this data is enough for you to understand What is the Scope of Digital Marketing? in India.
|career opportunities in Digital marketing Jobs in India|
|Naukri.com||Timesjobs.com||Shine.com||Approx Total Jobs|
career opportunities in Digital marketing – Different Fields
Digital Marketing is the field where there are so many different career opportunities in Digital marketing. If you love towards coding you can become web designer.
You can become a content writer for blogs. The some common digital marketing career fields are – SEO Analyst, Social Media Manager, You Tuber, Affiliate Marketer, etc
You can also work as a freelancer on the project basis on Digital Marketing in India.
Let us take you through some common career opportunities in Digital marketing in India:
SEO Analyst people are the one who is responsible for getting organic traffic to the website by improving the Google search rankings of your a particular website.
They make sure that your website is optimized according to search engines.
You can also work as a freelancer and can also undertake online assignments regarding SEO.
Average Salary – Rs 2.5 Lacs to 6 Lacs per annum
A website developer is one who is responsible for back-end of websites. In simple words, you can say that these are the main people behind those creative websites.
You can also work as a freelancer or on a project basis also.
Average Salary – Rs 3 Lacs to Rs 5 Lacs per annum
If you love writing then the content writer is the best profile for you if you are aspire to become a digital marketing career in India. Remember writing one the internet is totally different from your book writing.
A content Marketer is a person who is fully responsible for creating engaging optimized and trending content. You can also work as a freelancer or on a project basis.
This profile one of the hot profile as the need for content has increased drastically on internet. The only requirement for this profile is good language skills and creativity.
Average Salary – 3 Lacs to 5 Lacs per annum
Search Engine Marketing (SEM) or Pay Per Click (PPC) Expert
These are responsible for ads which you see while browsing the internet. These profiles is in a huge demand as it generates a lot of leads for business.
Search Engine Marketing is a good digital marketing career option for those who have an analytical mindset.
Average Salary – 3.5 Lacs to 5 Lacs per annum
Social Media Manager
Social Media Manager is the person who handles the social media platforms for a company. They keep a note of social media trends, coordinate with content & graphics team.
The only requirement for this profile is sound social media platforms knowledge and a creative bent of mind.
Average Salary – 3.5 Lacs to 7 Lacs per annum
Digital Marketing Manager
Digital Marketing Manager looks at overall digital marketing of a company. In short, he or she is the boss in a company digital marketing department.
You must have at least 7-10 years of experience to reach in this position which is the main Goal of every person who is making a digital marketing Career in India.
Average Salary – 7 Lacs to 10 Lacs per annum
So guys this is all about What is the Scope of Digital Marketing? in India.
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