Selecting the domain name is very important in Digital Marketing. If you want to become digital marketer you’ll have to learn how to make website using WordPress or any other platform. If you want to launch a website, then firstly select a name for your website. In this blog, I will give you 10 tips for choosing the perfect domain name and will also tell you why I choose Vootpool as my domain name. So, read it till the end and drop down comments in the section below.
Choosing a domain name is almost as similar to choosing the name of a company. It requires so many thoughts to be kept in mind while choosing a right domain name. Domain name is your identity on the internet. You should make sure you choose a name that not only fits with your business but is also easy to promote.
Before choosing a domain name, if you want to know about Digital Marketing, then click on the link below.
What is Digital Marketing?
Digital marketing is the combinations of all marketing efforts that use an electronic devices or internet. In the business prospective, Digital Marketing means use of digital channels such as search engines, social media, mail, and other websites to connect with current and prospective customers.
What is the scope of Digital Marketing?
I think now you have some knowledge about Digital Marketing, but still why is your domain name important?
Why is your domain name so important?
- A strong and perfect domain name creates professional credibility to your business.
- It also provides very high visibility for your brand on the internet.
- Perfect domain name establishes your business on internet, whether you sell products and services online or offline.
- It is important to your brand to create good online reputation.
- Your website URL is first thing your website visitors see. A perfect domain name will help make a positive impression.
- Keywords related to your niche in your domain name can help to increase SEO ranking of your website.
- Your domain name is a branding opportunity for you. The best domain name can increase brand recognition.
These are some reasons why your domain name is so important if you want to transform your business online. Now that you have understood the importance of domain name , let’s know about the 10 tips for choosing the perfect domain name for your business.
How to select best domain name?
Your brand values on the market says everything about you, your identity, and what you promise to deliver to your consumers.
Every company who wants to create online presence should select a domain name which matches name of the company and that will help customers to identify your website without any confusion.
If your business name is already taken by someone, you have to be a little creative when you select a domain name.
I hope now you understand basic things about selecting a domain name. Now here are some tips for choosing the perfect domain name.
10 tips for choosing the perfect domain name
1) Make Your Domain Name Easy to Pronounce & Type
The first thing to be kept in mind is that your domain name should be short and easy to pronounce. It should be easy to type and spell. If you use slang words (eg. u instead of you) or words with multiple spellings (eg. express vs. xpress), it will be harder for your customers to find your website on internet.
You should be able to share your domain name easily when speaking as well as writing. You never know when you will be asked to share your name of the website. It should be easy to remember so people can come to your website again!
2) Stick With .com Extension For Your Domain Name
The next important aspect is to try to have .com as the extension. Extensions are suffix, such as .com or .net, at the end of website addresses. These also can have so many uses, so you should make sure to choose one which works for your brand. The .com domain extension is the most popular domain extension in the world, but its not easy to get a short, simple and memorable .com domain name extension because it has been around the internet for a long time.
There are many domain name extensions available on the internet from the original .com, .net, and .org to niche extensions like .cake, .nature, .blogger, and also country extensions like .uk .in, .pk, etc.
It’s always recommended to choose a .com extension for your domain name.
If your brand name is not available in .com extension then only you should think to use different domain name extension. At this situation if your business is available in a particular country then you can use you country name extension (eg. .in, .pk, .uk, etc.)
New domain name extensions like .food, .nature .guru which offers the best opportunity to register small and highly relevant domain names for your brands.
Here are some top domain name extensions and how they are often used in websites:
- .cricket : for youth leagues, pro teams and fans.
- .nature :Businesses which involves in the global movements.
- .dev : web developers, coders and other technical professions.
Pro tip: You do not need to build a website for every domain. You just have to forward any additional domains to your main company website.
3) Include Keywords of your niche in Your Domain Name
It is important to keep keywords in your domain name. They play main role in a domain name. When you use keywords in the domain name of your website, you tell search engines the niche of your website with the help of quality content and good user experience. Keywords help your domain name rank higher in Google search engine result page.
It is not easy to find a best domain with your target keywords of your niche, that’s not already taken.
You will need to be more creative and combine your keywords with other words to make your domain stand out.
You should try to use keywords which describes your brand and the services you offer through your business.
For examples if you are a digital agency business, you may want to register digitalagency.com or digiagency.com
4) Keep your domain name Brandable & Unique
Your domain name must be unique, so you also can stand out in your niche audience minds. It’s one of the smartest way to research other websites and find out which domain name they are using for their brands. You should try to pick a domain name which is more unique and brand-able. This type of domain names are unique and memorable.
For example, “www.amazon.com” is a much more brandable name than “www.buythingsonline.com”
5) Keep Your Domain Name Simple & Short
The length of your domain name is important while choosing a best domain name for your brand. Length should be perfect so it creates good image of the business to your consumers.
Keywords are important. You should not go long with length of domain name. It is better to have a domain which is short, simple & memorable.
I will recommend you to keep your name of the website in under 15 characters. If you have a long domain names, it will be hard for your consumers to remember it.
That’s why it is a better idea to keep the length short & simple. I am sure, this tip will clear your some of your idea upon domain names.
6) Avoid hyphens and Double Letter in Domain Name
You should never create a domain name with hyphens. Hyphens can be a sign of spam domain name which you don’t want to be associated with.
Hyphenated domains also create problems to type and pronounce. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitors website if they forget to type hyphen.
It’s a good idea to avoid domain name with doubled letters, because it will increase chances of losing traffic. Avoiding doubled letters will also make your domain easy to type and pronounce.
7) Leave Room to Expand
It’s a smart choice to choose domain name which is equally related to your niche and industry because it will give your users some idea of what is your website is about. But its a fact that you also don’t want to limit your long term options.
If you change your product and services in future, it will be frustrating to move your site to a new domain name. If you don’t use your domain name correctly, it might cause you to lose search engine ranking of your website. This is the reason why it is so important to pick a flexible domain name from the start.
8) Research Your Domain Name
Researching about your domain name is the most important thing you have to take into consideration. Make sure that the domain name that you selected is not trademarked by someone else, copyrighted or being used by another brand. It could result in a huge legal mess.
Before you register your domain name, you have to try to find out if there is already a registered business using the same name for their brand.
You also can perform a Google search and check for the availability of your name on top social media websites like Twitter, Facebook, Instagram, etc.
A similar or matching name would not only cause confusion, but it could also have severe legal issues which may cost you a lot of money.
9) Use A Domain Name Generators for Clever Ideas
Currently, there are more than 400 Million registered domain names on the internet. This leads to many people saying that all good domains are already taken from someone. Searching for individual domain name manually can be take huge amount of time.
This is where Domain Name Generators helps you to select best domain name for you. These free tools will automatically search for your defined keywords and niche to find hundreds of clever domain name ideas for your brands which fits better for your company.
I recommend using Nameboy, one of the oldest and most popular domain name generator tool online. I am sure this tool will help you solve the problem regarding domain name selection.
10) Act Quickly Before Someone Else Takes your choice
I think you should not take much time on thinking which should be your domain name or how to select best domain name because there are so many domains that register everyday on internet.
Each day thousands of new domain names are registered from all the parts of the world. If you have found a domain name that you like, just register it quickly.
Domain names are like real estate business of the internet. So many people are actively looking for good unique domain names that they can register for better rates in the future.
If you don’t act fast, then someone else may go ahead and register your domain idea. Since domain names are relatively very cheap, I always recommend our readers to act fast while selecting a domain name.
I hope after reading this blog you got the answer of How to select best domain name?. This will help you select the best domain name according to your niche.
While you are selecting domain name for your website, you have to do lots of research to find the perfect domain name. If you are still confused regarding this, click here to know about the best online domain name generators.
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