Do you want to know how to get customers from the internet to your business?
Google My Business (GMB) is the simplest way to enhance the presence of your business on the internet. In this blog, I will share about What is Google My Business, What are the Benefits of using Google My Business & How to setup Google My Business account?
What is Google My Business?
Google My Business is a free and easy to use tool for businesses to manage their online presence across the world.
If you verify and edit your business information, you can help customers find your business and tell them your startup story.
Now that you have some idea about What is Google My Business, let’s learn about some benefits of using Google My Business.
Benefits of using Google My Business
Expand your presence
Find where those customers are coming from & insights on how customers searched for your business.
You can track the performance of smart campaigns to spread the word.
Manage all your information
Manage all information that Google users find when they search for your business and services that you offer. Businesses that verify their information with Google My Business are considered reputable by consumers. When people find your business on Google Maps & Search, make sure they have access to information.
Respond to reviews from your customers that show what you do. Businesses that add photos to their Business Profiles receive 35% more clicks through to their websites & 42% more requests for directions on Maps.
How to setup Google My Business?
1. Google Account Setup
Sign In with Your Gmail Account.
If you are already signed in then click on “Manage Now“
2. Enter the name of your Google My business
If you are having the same name as another business in your area, you will see the function that suggests those businesses for you. This will allow you to see if your business listing already exists to avoid accidental duplication. It will add a new Google My Business profile to an existing business if you have opened it in a new place.
3. Address of your business location
(If this is where your business engages in face to face interactions with your customers)If you are a Service Area Business which delivers products & services to your customers.
- If you can receive your customers at your business address location then enter your address here, tick the box and click on ‘Next’.
- If you do not have any place where customers can visit you, leave that address field blank, tick the box and then tick the ‘Hide my address (it’s not a store)’ box.
4. Specify service area Businesses only
You will need to specify the areas you can serve so that Google can locate your business for searches in those areas.
Enter one or more places, cities, and ZIP codes that your business serves.
5. Choose the category your business
This is the most important field that will influence the kinds of search terms you appear in Google.
It will also appear within your Google My Business profile.
6. Add website URL & Contact number
You have to put your contact number and website in your Google My Business profile.
Website and Contact No. is the most important thing if you want to give good service to your customers.
If you want to create your own website for your business you can contact me. I will help you to build your website.
7. Google My Business Verification
This is last step is the to setup a Google My Business account.
Google needs to be able to prove that your business is where you say it is, and for entirely new Google My Business profiles, you have three options:
- Postcard verification
- Phone verification
- Email verification
You can select any one method to verify your Google My Business Profile.
What will the Next step?
Once you have an officially verified GMB listing, it is time to optimize your Google My Business! Now you can:
- Optimize your business description.
- Add photos and videos to your listing.
- Use Google My Business Q/As to understand your customers.
- Create Google My Business Posts to showcase offers.
So this was all about Google My Business | What is Google My Business? | How to setup Google My Business account
If you have any doubts or suggestions, do comment in the section below.