DIGITAL Reliance Jio: The Good, Bad and Ugly of Mukesh Ambani’s Proposed Digital Empire
“As Mukesh Ambani company Reliance Jio Steve Jobs and looks to shake-up Internet connectivity, the bloodbath that will follow needs to be monitored to ensure that the industry is competitiveness and viability remains intact.”
In July 2016, Reliance Jio Infocomm Limited (RJIL), the company led by Mukesh Ambani, a known Indian industrialist entered the arena of the Indian telecom sector by launching Lyf smartphones with JIO SIM cards.
RJIL smartphones used Voice over Long Term Evolution (VoLTE), a new technology where voice calls transmitted as data packets over the fourth Generation (4G) network services.
This meant VoLTE-enabled users had the advantage of free voice calls using the broadband network. This was fundamentally different from RJIL’s rivals who offered discreet data and voice packs using 2G or 3G networks.
RJIL also proposed a lucrative initial promotional offer of 3 months free data subscription and was optimistic to reach 100 million subscribers within a year of its launch.
Nevertheless, the commercial launch of the JIO SIM cards was delayed and it benefited their archrival Bharti Airtel Limited who already gained first mover advantage by launching 4G services in December 2015.
The other service providers in the market such as Vodafone India and Idea Cellular had also upgraded to 4G telephony in 2016.
Consequently, RJIL had a challenging task of attracting customers to their offering. VoLTE being a new technology in India mandated the company to develop the necessary infrastructure, resulting in a huge investment of INR1.5 trillion.
Further, VoLTE had compatibility issues with other network services. Besides, the users needed VoLTE supported mobile handsets to enjoy seamless services.
StartupPlan of Jio
Mukesh Ambani, on Thursday, announced the launch of Reliance Jio and changed the telecom landscape of India forever. The announcements were no less than wish-fulfillment for a section of Indians who either never tasted the internet or those who lamented the scarcity (read high data cost).
Free calls for life, cheap data rates, available to anyone for free until December 31; what else do we want? But before you jump with joy, here are a few important things you must know about the Reliance Jio SIM:
Firstly, check your handset’s compatibility. Jio is a 4G-only service, handsets not 4G-enabled, it will not work. Get yourself a new one.
The Jio SIM cards will be available from 5 September and have no cost attached. In simple terms, they are FREE. Not just that, Jio’s Data, Voice, Video and the full bouquet of Jio applications and content will be available for users for no charge, till 31 December 2016.
Post that, customers will be charged for data only. Voice calls will be free to any network across the country with no roaming charges. Tariff plans start at Rs 149 and will go up to Rs 5,000.
After 31 December, the cost for data is Rs 50 per GB. Here’s some good news for students – they will get 25% more data when the commercial plans are rolled out.
To call from Reliance Jio, you will have to install an app called Jio Join. This app will use use service providers’ interconnecting interface. And here’s the glitch – other telecom providers might not be wholeheartedly supporting this venture that might lead to call failure.
To get your hands on a Jio SIM, the easiest way is to buy Lyf handsets but if you have a compatible handset and want just the SIM, you will need your Aadhar card.
Not just Jio SIM, Reliance has also announced a new line-up of affordable 4G LTE-capable Lyf smartphones, starting at Rs 2,999 and a price cut for its 4G LTE personal router called JioFi. The Jio-Fi Wi-Fi router will now be available at Rs 1,999.
What is JioFi?
The JioFi is a wireless router that can be used as a mobile Wi-Fi hotspot to share internet with other Wi-Fi enabled devices.
The device is backed by a 2,300mAh battery which is rated to deliver up to 6 hours of battery life on a single charge. What could be its best feature is that it can connect 10 Wi-Fi enabled devices and one on USB
for audio video version of latest speech of Mukesh Ambani click here
for an audiovisual format of advantages & disadvantages click here…
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