What is Digital Marketing?
Nowadays we get a lot of ads on the internet? In this blog, I will let you the reason behind these ads. This blog is all about What is Digital Marketing? & Benefits of Digital Marketing industry.
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
Businesses leverage digital channels such as search engines, social media, mail, and other websites to connect with current and prospective customers.
In simple words, if you want to do marketing of a particular product we will use TV ads, Billboards, Pamphlets, Websites & Youtube Channels.
These are some mediums which we use for marketing purposes.
Whenever we use Digital Mediums like Website and YouTube for marketing, then we will call it as Digital Marketing.
Now that you have understood what is Digital Marketing, let’s discuss why to prefer Digital Marketing over Traditional Marketing.
Benefits of Digital Marketing
There are a lot of benefits of Digital Marketing over Traditional Marketing. Read this blog carefully and understand more about Digital Marketing.
1) Global Reachability
Digital Mediums allow you to find new markets and trade all around the world in a very small amount as compared to Traditional Marketing.
Let’s take an example, if you have a mobile shop in Powai in Traditional Marketing only nearby people who saw your advertisements will visit your stores to buy a mobile from you.
In Digital Marketing you can show your advertisements only to those who want to buy a mobile and you can target a particular area. It will help you increase your reach and build your potential customer base.
2) Low cost
In Digital Marketing a properly planned and well-targeted campaign can reach the exact customers at a very small amount than traditional marketing methods.
Let’s take an example, if you want to do advertisements for a particular product in Traditional Marketing you have to rent a place to hang your billboard.
After some time if you realize that you placed the billboard in the wrong place, you are getting high reachability but your rate of conversion is very low. You can’t remove that board for a month according to your contract.
In Digital Marketing you can do numerous experiments by just placing a small amount of money for a 2 to 3 days. If you are get a high rate of conversion, then you can use that campaign strategy.
3) Trackable Results
In Traditional Marketing, you can’t track your advertisement reachability which makes it very complicated.
In Digital Marketing you can measure your online marketing with analytics tools. It makes it very easy to establish effective your campaign.
The main advantage is that you will get detailed information about how customers use your website or react to your advertisements.
It also helps to get feedback from customers to enhance your marketing strategies.
4) High Conversion Rates
If you have your own website, then your customers are only a few clicks away from making a purchase of your product.
Traditional Marketing requires people to get up from there comfort zone and make a call or visit to your shop which makes it difficult for them.
- Which are the different fields I can enter in Digital Marketing?
- How much would be the pay scale in jobs?
- Where & How to learn desired skills for Digital Marketing?
- What will be career growth in Digital Marketing?
- Which are the career opportunities in Digital marketing in India?
Now that you have understood What is Digital Marketing and the Benefits of Digital Marketing for your business.
This was the first blog in the series on Digital Marketing. In the later blogs, we will learn about the Scope of Digital Marketing and from where can you learn the same
If you have any doubts or suggestion, do comment section below.