What is the Scope of Digital Marketing? & How is the Career Opportunities in India

(Last Updated On: May 24, 2021)

Hey Guys, I hope that you are doing good. This is the second blog in the series of Digital Marketing. In the last blog, I explained to you What is actually Digital Marketing?. Now let’s get to know about the Scope of Digital Marketing in India

What is the Scope of Digital Marketing? & How is the Career Opportunities in India

What is Digital Marketing?

Digital marketing is the combination of all marketing efforts that use an electronic device or the internet.

In the business prospective, Digital Marketing means use of digital channels such as search engines, social media, mail, and other websites to connect with current and prospective customers.

Click here if you want to know more about Digital Marketing

  1. Which are the different fields I can enter in Digital Marketing?
  2. How much would be the pay scale in jobs?
  3. Where & How to learn desired skills for Digital Marketing?
  4. What will be career growth in Digital Marketing?
  5. Which are the career opportunities in Digital marketing in India?

I will answer all these questions by the end of this blog, and then you can decide about Digital Marketing as your career option.

Podcast of Scope of Digital Marketing

What is the Scope of Digital Marketing?

Over the last 10 to 15 years Digital Marketing in India has witnessed a large amount of growth and by the end of the year, 2022 it will expected to generate over 20,00,000+ jobs every year.

Due to corona breakdown almost every business has started shifting to promote their products or services by Digital Medium, which open up so many opportunities for Digital marketers. 

In this digital technology era every person is on the internet irrespective of gender or age.

What is the Scope of Digital Marketing? & How is the Career Opportunities in India

Companies cannot ignore these much amount of users. Hence, Career in Digital Marketing in India is gaining big revolution.

Here are some mind blowing facts about Digital Marketing which will make you believe that Digital Marketing career is one of the best:

  • As per the report published by IMRB – ‘Online advertising market of companies in India is increased by 30% almost every year’
  • Defining India’s internet’, 9 out of every 10 new user of internet in India are likely to be regional language users over the coming 5 years.
  • Traffic on the Internet will grow at compound growth rate of 32% per year.
  • The expected share of advertisement allocate to digital media from companies in India is around Rs 25,200 crores in 2020.
  • Government supporting Digital India & Startup India, so many jobs would be created for people in the field of Digital Marketing.

How is the career opportunities in Digital marketing in India?

The internet usage in India is the highest leaving behind almost all the countries.

“According to Cisco’s Visual Networking Index (VNI) report, by 2021, 830 million Indians (59%of the total population) are expected to use the internet on a daily basis. Out of above 830 million, 80% will access the internet through smartphones”

Companies over traditional retailers, 90% of  brands spend more than 25% of their marketing budget on Digital Marketing Medium.

I hope this data is enough for you to understand the Scope of Digital Marketing in India.

Career Opportunities in Digital marketing
Naukri.com Timesjobs.com Shine.com Approx Total Jobs
23609 44763 47478 115850

Career Opportunities in Digital marketing – Different Fields

Digital Marketing is the field where there are so many different career opportunities. If you love coding you can become web designer.

You can become a content writer for blogs. The some common digital marketing career fields are – SEO Analyst, Social Media Manager, You Tuber, Affiliate Marketer, etc.

You can also work as a freelancer on the project basis on Digital Marketing.

Let us take you through some common career opportunities in Digital marketing in India:

What is the Scope of Digital Marketing? & How is the Career Opportunities in India

SEO Analyst

SEO Analyst people are the one who is responsible for getting organic traffic to the website by improving the Google search rankings of a particular website.

They make sure that your website is optimized according to search engines. You can also work as a freelancer and can undertake online assignments regarding SEO.

Average Salary – Rs 2.5 Lacs to 6 Lacs per annum

Website Developer

A website developer is one who is responsible for back-end of websites. In simple words, you can say that these are the main people behind those creative websites.

If you want to become Web Developer you should have Knowledge of some coding languages like JavaScript, HTML, CSS, PHP, and .NET . You can also work as a freelancer or on a project basis also.

Average Salary – Rs 3 Lacs to Rs 5 Lacs per annum

Content Writer 

If you love writing then then web content writer is the best profile for you. Remember, writing on the internet is totally different from book writing.

A Content Marketer is a person who is fully responsible for creating engaging optimized and trending content. You can also work as a freelancer or on a project basis.

This profile is one of the hot career option as the need for content has increased drastically on internet. The only requirement is good language skills and creativity.

Average Salary – 3 Lacs to 5 Lacs per annum

Search Engine Marketing (SEM) or Pay Per Click (PPC) Expert

These are responsible for ads which you see while browsing the internet. These profiles is in a huge demand as it generates a lot of leads for business.

Search Engine Marketing is a good digital marketing career option for those who have an analytical mindset.

Average Salary – 3.5 Lacs to 5 Lacs per annum

Social Media Manager

Social Media Manager is the person who handles the social media platforms for a company. They keep a note of social media trends, coordinate with content & graphics team.

The only requirement for this profile is sound social media platforms knowledge and a creative bent of mind.

Average Salary – 3.5 Lacs to 7 Lacs per annum

Digital Marketing Manager

Digital Marketing Manager looks at overall digital marketing of a company. In short, he or she is the boss of the digital marketing department.

What is Digital Marketing? | Benefits of Digital Marketing

You must have at least 7-10 years of experience to reach in this position which is the main aim of every person making Digital Marketing career in India.

Average Salary – 7 Lacs to 10 Lacs per annum

So, this was all about the Scope of Digital Marketing in India.

If you have any doubts or suggestions, comment down below.



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